|Question title||Question label|
|1||Country of residence||Which country do you live in?|
|2||Region of residence||In which region do you live?|
|3||Age||Which of the following age groups do you fall into?|
|5||Awareness of sparkling wine types||Looking at the sparkling wine types below, please indicate which ones you have heard of:|
|6||Consumption of sparkling wine types||Which of these sparkling wine types have you drunk in the past 12 months?|
|7||Consumption of other alcoholic beverages||Which of these alcoholic beverages have you drunk in the past 12 months? (still wine, beer, cider, spirits, etc.)|
|8||Consumption frequency of alcoholic beverages||Please tell us how often you drink each of the following types of drinks? (sparkling wine vs. other alcoholic beverages)|
|9||Preferred alcoholic beverage||And, generally speaking, which one is your preferred drink? (sparkling wine vs. other alcoholic beverages)|
|10||Beverage suitability for off-trade occasions||Which of the following beverages would you consider drinking for each of the following occasions when you are at home or at a friend or family member’s house?|
|11||Beverage suitability for on-trade occasions||Which of the following beverages would you consider drinking for each of the following occasions when you are in a bar, pub or restaurant?|
|12||Consumption frequency of sparkling wine types||How often do you usually drink the following types of sparkling wine?|
|13||Consumption frequency change of sparkling wine types||How has your consumption of the following sparkling wines changed over the past 12 months?|
|14||Proportions of red, white and rosé/pink sparkling wine||What proportion of red, white and rosé/pink sparkling wine do you drink?|
|15||Sparkling wine types consumption locations||In which of the following places do you drink the following types of sparkling wine?|
|16||Sparkling wine types format in a bar/pub||How do you tend to order the following sparkling wines in a bar or pub?|
|17||Sparkling wine types format in a restaurant||How do you tend to order the following sparkling wines in a restaurant?|
|18||Sparkling wine types purchase cues||Looking at the list below, which is the most important factor when buying sparkling wine in a shop to drink at home.|
|19||Sparkling wine types quality perception||Thinking about these types of sparkling wine, please indicate your view of their quality. Please give your answer on a scale of 0 to 10 where 0=”Very low quality” and 10=”Very high quality”|
|20||Sparkling wine types value for money perception||Thinking about these types of sparkling wine, please indicate your view on their value for money. Please give your answer on a scale of 0 to 10 where 0 = ”Very poor value for money” and 10 = ”Very good value for money”|
|21||Sparkling wine types imagery perception||Below is a list of statements that could describe a type of sparkling wine. Please indicate by clicking in the appropriate box where you feel a statement definitely describes the type of sparkling wine shown here.|
|22||Sparkling wine types purchase channels||From which store(s) have you bought the following sparkling wines in the past 6 months?|
|23||Typical spend in off-trade by the bottle||When buying a 750ml bottle of sparkling wine to have at home or at a friend’s place, how much do you typically spend on a bottle?|
|24||Typical spend in on-trade by the bottle||How much do you typically spend on a 750ml bottle of sparkling wine in a bar, pub or restaurant?|
|25||Sparkling wine types imagery perception||Below is a list of statements that could describe a type of sparkling wine. Please indicate by clicking in the appropriate box where you feel a statement definitely describes the type of sparkling wine shown here.|
|26||Sparkling wine brand prompted awareness||Looking at the brands below, which of the following have you heard of that make sparkling wine?|
|27||Sparkling wine brand purchase||Which of these sparkling wine brands have you bought in the past 6 months?|
|28||Sparkling wine brand consideration||Which of the following sparkling wine brands would you be likely to consider buying?|
|29||Sparkling wine brand affinity||Which of these sparkling wine brands do you think are right for people like you?|
|30||Sparkling wine brand recommendation||Which of these sparkling wine brands would you recommend to a friend?|
|31||Sparkling wine brand most often||And which of these sparkling wine brands would you say that you BUY most often?|
|32||Sparkling wine attitude||Thinking about your attitude towards sparkling wine, please look at the statements below and choose the one that is most appropriate to you.|
|33||Involvement, value and perceived expertise||Looking at the statements below, please indicate the extent to which you agree with each on a 1 to 5 scale where 1=”Disagree strongly” and 5=”Agree strongly”|
|34||Income||Which of the following best describes your total household income before taxes last year.|
In addition to the standard pack questions, our clients can also commission confidential and bespoke questions.
Example bespoke questions may include:
- Looking at the places below, please indicate which place(s) you know make Prosecco?
- Thinking about sparkling wine, which brands come to mind?
- Looking at the list below, please indicate how important each is to you when buying sparkling wine for an everyday drinking occasion.
- Looking at the brands below, please indicate which of the following brands you have seen advertising for in the past six months?
- Please select the occasion you think the following sparkling wines would be the most appropriate for.
- Please indicate your view of the quality of the wines produced in Champagne. Please give your answer on a scale of 0 to 10 where 0=“Very low quality” and 10=“Very high quality”.
Contact us today to learn more about being included in Vinitrac® Sparkling.