Vinitrac Sparkling - Vinitrac® Sparkling standard questions
Question title Question label
1 Country of residence Which country do you live in?
2 Region of residence In which region do you live?
3 Age Which of the following age groups do you fall into?
4 Gender Are you…?
5 Awareness of sparkling wine types Looking at the sparkling wine types below, please indicate which ones you have heard of:
6 Consumption of sparkling wine types Which of these sparkling wine types have you drunk in the past 12 months?
7 Consumption of other alcoholic beverages Which of these alcoholic beverages have you drunk in the past 12 months? (still wine, beer, cider, spirits, etc.)
8 Consumption frequency of alcoholic beverages Please tell us how often you drink each of the following types of drinks? (sparkling wine vs. other alcoholic beverages)
9 Preferred alcoholic beverage And, generally speaking, which one is your preferred drink? (sparkling wine vs. other alcoholic beverages)
10 Beverage suitability for off-trade occasions Which of the following beverages would you consider drinking for each of the following occasions when you are at home or at a friend or family member’s house?
11 Beverage suitability for on-trade occasions Which of the following beverages would you consider drinking for each of the following occasions when you are in a bar, pub or restaurant?
12 Consumption frequency of sparkling wine types How often do you usually drink the following types of sparkling wine?
13 Consumption frequency change of sparkling wine types How has your consumption of the following sparkling wines changed over the past 12 months?
14 Proportions of red, white and rosé/pink sparkling wine What proportion of red, white and rosé/pink sparkling wine do you drink?
15 Sparkling wine types consumption locations In which of the following places do you drink the following types of sparkling wine?
16 Sparkling wine types format in a bar/pub How do you tend to order the following sparkling wines in a bar or pub?
17 Sparkling wine types format in a restaurant How do you tend to order the following sparkling wines in a restaurant?
18 Sparkling wine types purchase cues Looking at the list below, which is the most important factor when buying sparkling wine in a shop to drink at home.
19 Sparkling wine types quality perception Thinking about these types of sparkling wine, please indicate your view of their quality. Please give your answer on a scale of 0 to 10 where 0=”Very low quality” and 10=”Very high quality”
20 Sparkling wine types value for money perception Thinking about these types of sparkling wine, please indicate your view on their value for money. Please give your answer on a scale of 0 to 10 where 0 = ”Very poor value for money” and 10 = ”Very good value for money”
21 Sparkling wine types imagery perception Below is a list of statements that could describe a type of sparkling wine. Please indicate by clicking in the appropriate box where you feel a statement definitely describes the type of sparkling wine shown here.
22 Sparkling wine types purchase channels From which store(s) have you bought the following sparkling wines in the past 6 months?
23 Typical spend in off-trade by the bottle When buying a 750ml bottle of sparkling wine to have at home or at a friend’s place, how much do you typically spend on a bottle?
24 Typical spend in on-trade by the bottle How much do you typically spend on a 750ml bottle of sparkling wine in a bar, pub or restaurant?
25 Sparkling wine types imagery perception Below is a list of statements that could describe a type of sparkling wine. Please indicate by clicking in the appropriate box where you feel a statement definitely describes the type of sparkling wine shown here.
26 Sparkling wine brand prompted awareness Looking at the brands below, which of the following have you heard of that make sparkling wine?
27 Sparkling wine brand purchase Which of these sparkling wine brands have you bought in the past 6 months?
28 Sparkling wine brand consideration Which of the following sparkling wine brands would you be likely to consider buying?
29 Sparkling wine brand affinity Which of these sparkling wine brands do you think are right for people like you?
30 Sparkling wine brand recommendation Which of these sparkling wine brands would you recommend to a friend?
31 Sparkling wine brand most often And which of these sparkling wine brands would you say that you BUY most often?
32 Sparkling wine attitude Thinking about your attitude towards sparkling wine, please look at the statements below and choose the one that is most appropriate to you.
33 Involvement, value and perceived expertise Looking at the statements below, please indicate the extent to which you agree with each on a 1 to 5 scale where 1=”Disagree strongly” and 5=”Agree strongly”
34 Income Which of the following best describes your total household income before taxes last year.

In addition to the standard pack questions, our clients can also commission confidential and bespoke questions.

Example bespoke questions may include:

  • Looking at the places below, please indicate which place(s) you know make Prosecco?
  • Thinking about sparkling wine, which brands come to mind?
  • Looking at the list below, please indicate how important each is to you when buying sparkling wine for an everyday drinking occasion.
  • Looking at the brands below, please indicate which of the following brands you have seen advertising for in the past six months?
  • Please select the occasion you think the following sparkling wines would be the most appropriate for.
  • Please indicate your view of the quality of the wines produced in Champagne. Please give your answer on a scale of 0 to 10 where 0=“Very low quality” and 10=“Very high quality”.

Contact us today to learn more about being included in Vinitrac® Sparkling.

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