We are now accepting question requests for the January 2018 wave of Vinitrac®, the world’s largest ongoing online study of wine drinkers

Later this month, Wine Intelligence will launch the next wave of Vinitrac®, the world’s largest ongoing online study of still light wine drinkers. This additional wave will be the first of four scheduled for launch in 2018, a year which will bring our Vinitrac® platform to more wine consumers than ever before.
There is now only one week left to submit your question requests and finalise a project with Wine Intelligence for this wave.
Submitting a question allows you to speak to consumers in 30 key wine markets, or you can purchase one of our insight packages such as a brand health check, label and packaging test, or wine usage and attitude study. Bespoke studies are available upon request..
Final question request deadline: Friday 12th January 2018
Survey in field: Late January

Click here-07


Vinitrac® Global Wine Consumer Survey markets:
Still light wine:
Argentina ▪ Australia ▪ Belgium ▪ Brazil ▪ Canada ▪ Chile ▪ China ▪ Colombia ▪ Denmark ▪ Finland ▪ France ▪ Germany ▪ Hong Kong ▪ Italy ▪ Ireland ▪ Japan ▪ Mexico ▪ New Zealand ▪ Norway ▪ Peru ▪ Poland ▪ Portugal ▪ Russia ▪ Singapore ▪ South Korea ▪ Spain ▪ Sweden ▪ Switzerland ▪ The Netherlands ▪ United Kingdom ▪ United States
 What is Vinitrac®?
Vinitrac January 2018Vinitrac® is our wholly-owned global survey of wine drinkers, which monitors and tracks the attitudes, behaviour and the consumer’s relationship with still and sparkling wine around the world.
Our surveys use a representative sample of adults who drink wine in each of the countries where we operate. An omnibus survey consists of a standard question set that can be supplemented with your bespoke questions. A bespoke survey gives you more control over the make-up of the survey sample and the structure of the standard question set, as well as the option to add bespoke questions.
Typical projects: 

brand health

Brand health
Affinity, awareness, consideration, purchase and recommendation
[view sample survey] [view sample survey #2]

packaging and closure

Packaging and closure attitudes
Understand attitudes to closures and test label and packaging designs before they go to market
[view sample survey]

Advertising and name testing
Test your advertising campaigns and brand names prior to launch
[view sample survey] [view sample survey #2]


Discover who is buying your brand and how they view it

region and country health

Region and country health
How is your local wine region performing?

purchase cues

Purchase cues
What factors motivate your consumers to buy wine
“Since 2008 Australian Vintage have used Wine Intelligence’s Vinitrac to assess the health of our McGuigan brand in the UK. Our work together has always proven to be insightful, and over the years has helped shape our strategy for the brand.”- Australian Vintage
 “Wine Intelligence has been working with Brown Brothers to provide insight on brand and product opportunities through bespoke research projects. Their Vinitrac® tracking has also allowed us to set measures on key metrics and evaluate the effectiveness of our marketing activities over time. From planning and methodology to presentation and interpretation of data, Wine Intelligence continues to be a valuable research partner for Brown Brothers.” – Brown Brothers