In the US, wine consumption growth has been by led by Millennial and Gen X drinkers, followed closely by Gen Z (21-24). However, Boomers+, who account for over 1/3rd of US regular wine drinkers have not increased their wine consumption frequency to the same extent
https://www.wineintelligence.com/wp-content/uploads/2020/10/chart-of-the-week-21.10.2020.jpg756756Courtney Abernathyhttps://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.pngCourtney Abernathy2020-10-21 09:58:432020-11-04 12:20:16US wine consumption growth led by Millennials and Gen X
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