US Wine Consumer Observatory 2022

The one-stop shop for businesses selling wine in the US

Inform your US market strategy

The insights provided in the US Observatory will support business to:

Understand trends in wine consumer behavior
Align wine brand strategy with consumer needs
Plan marketing communications investments
Inform product listing and focus priorities
Guide innovation and NPD – including in sustainable, organic, lower alcohol and alternative wines
Evaluate routes to market and sales channels
Target and position wine brands with wine drinkers segments ‘US Portraits’
Target and position wine brands with Premium wine drinkers segments
Monitor wine brand, country & region of origin and varietal trends
Evaluate wine packaging trends
Evaluate label designs against consumer preferences
Inform targeting and positioning of sparkling wine

Download brochure Get in touch via email

Please note all webinars are exclusive to Observatory and All Access clients. If you’d like to purchase access to the webinar, please email reports-shop@wineintelligence.com to enquire

REQUEST A CALL BACK

If you would like to be contacted regarding any of our services, please register your interest below and a member of the Wine Intelligence team will be in touch shortly:

“Wine Intelligence is a specialist who provides credible, solid quantitative data in a category that’s often challenging to find that very thing. Their insights help to make fact-based decisions, and their expert consultation ensures both proper research design as well as a clear understanding of the results.“

– Kobrand

“We have used Wine Intelligence to help us build a better insights picture for our brands and inform key business decisions. The great thing about working with Wine Intelligence is that they do a great job on the research, but we can also have a good business discussion with them as well.”

– Winebow

“I have had the opportunity to work with Wine Intelligence on several projects over the years and truly value our partnership. Their approach, expertise and professionalism raises the standard for our industry.”

– O’Neill Vintners & Distillers

“It was great working with Wine Intelligence and I was especially impressed with how multiple focus groups and cities were managed seamlessly and at a consistently high level. I also appreciated a timely turnaround on debriefing the team with actionable, thoughtful insights. I am looking forward to the next project!”

– Constellation Brands

Download brochure Get in touch