The one-stop shop for businesses selling wine in the UK
Inform your UK market strategy
The insights provided in the UK Observatory will support business to:
- Understand trends in wine consumer behaviour
- Align wine brand strategy with consumer needs
- Plan marketing communications investments
- Inform product listing and focus priorities
- Guide innovation and NPD – including in sustainable, organic, lower alcohol and alternative wines
- Evaluate routes to market and sales channels
- Target and position wine brands with wine drinkers segments ‘UK Portraits’
- Monitor wine brand, country & region of origin and varietal trends
- Evaluate wine packaging trends
- Inform targeting and positioning of sparkling wine
The UK Wine Consumer Observatory 2021 gives company-wide access to reports, insights, data and webinars on the UK market throughout the year
Deliverables 2021:
Report and data deliverables | Webinar presentations | |
January | UK Wine Landscapes: Comprehensive market overview with full tracking data tables in Excel (2021 edition)
UK Wine Packaging Formats (2020 edition) UK Wine Consumer Trends in the Covid-19 Era (2020 edition) Sparkling Wine in the UK Market (2020 edition) |
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February | UK SOLA: Opportunities in sustainable, organic and alternative wines (2021 edition)
UK Low- and No-alcohol Wine Opportunities (2021 edition) |
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March | UK E-commerce, Online and DtC for Wine (2021 edition) | |
April | Wine Brand Power in the UK Wine Market (2021 edition) | |
July | Sparkling Wine in the UK Market (2021 edition)
UK Portraits: Wine consumer segmentation with full profiling data tables in Excel (2021 edition) |
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August | ||
October | ||
November | ||
December | UK Wine Landscapes (2022 edition) | Wine Consumer Trends in the UK Market Update |
Please note all webinars are exclusive to Observatory and All Access clients. If you’d like to purchase access to the webinar, please email reports-shop@wineintelligence.com to enquire
Pricing:
- GBP 9,000
- GBP 5,500 Academic and smaller business rate (fewer than 20 employees)
REQUEST A CALL BACK
If you would like to be contacted regarding any of our services, please register your interest below and a member of the Wine Intelligence team will be in touch shortly: