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women story 705x705 - Missing: 6 million female premium wine drinkers

Women more likely to increase wine consumption across six key consumption markets

In the pre-pandemic world, male regular wine drinkers typically drank wine on around 15-20% more occasions than female regular wine drinkers. Our latest research, published this week, suggests that the recent growth in wine drinking during…
Premium articl ABM 450x450 - Missing: 6 million female premium wine drinkers

Missing: 6 million female premium wine drinkers

Women are significantly under-represented among US wine drinkers who spend $15 or more on a bottle. Could they be the next growth opportunity? In this era of gender politics, it takes a brave researcher to offer up potentially uncomfortable…