Posts

Brazil 768x768 - The other '4Ps' of Italian wine

Brazil re-emerges

Rodrigo Lanari, Wine Intelligence Country Manager for Brazil, and editor of the new Brazil Routes to Market report, reveals how the wine category is staging a renaissance in this populous but troubled BRIC country Brazil has spent a lot…
SOLA thumbnail 768x768 - The other '4Ps' of Italian wine

Behind the Global SOLA Report: Sustainable, Organic & Lower-alcohol Wine Opportunities 2018

Wines offering a sustainability and environmental connection have the best chance of success within the alternative wine category as lower-alcohol and non-alcoholic wines struggle for attention, according to Wine Intelligence’s SOLA Opportunity…
Taiwan Thumbnail 768x768 - The other '4Ps' of Italian wine

Time for Taiwan?

Taiwan is traditionally known for its appetite of tea, coffee, beer and single malt whisky. Slowly, however, wine is becoming a welcome visitor Over the past decade, wine consumption in Asia has grown significantly, as seen in our reports…
Adelaide Hills Thumbnail 768x768 - The other '4Ps' of Italian wine

The power of numbers

Ben Luker, Business Executive in the Wine Intelligence Sydney office, reflects on the Adelaide Hills Wine’s Hills Hoist event where 30 winemakers from the region showcased the quality and diversity they have to offer in the region In…
UK On trade 768x768 - The other '4Ps' of Italian wine

A perfect storm in the UK on-trade

Wine is struggling for attention in a UK restaurant sector experiencing a ‘perfect storm’ of adverse trading conditions There is no longer a simple decision regarding how to get food: go out or cook. Now, we have multiple other alternatives…
UK Packaging 768x768 - The other '4Ps' of Italian wine

Good things come in average sized packages

Younger drinkers in the UK lead the opportunity for considering alternative wine packaging in the future, even though those who purchase wine in formats beyond the standard 75cl bottles remains small Creating new ways of serving and delivering…
Minorities vs. majorities 768x768 - The other '4Ps' of Italian wine

Minorities vs majorities

Consumer behaviour is fraught with misplaced assumptions and paradoxes designed to catch out unwary brand managers. But there are some powerful learnings for those willing to embrace the topic in all its contradictory glory   The…
Vinitaly 768x768 - The other '4Ps' of Italian wine

The other '4Ps' of Italian wine

While the textbook definition of the 4Ps Product, Place, Price & Promotion might be used to explain the success of Italian wine in export markets, the truth is that the category benefits more from another set of 4Ps: Pizza, Pasta, Prosecco…

Press Releases

SOLA - Press release: Wines offering a sustainability and environmental connection have the best chance of success within the alternative wine category

Press release: Wines offering a sustainability and environmental connection have the best chance of success within the alternative wine category

For Immediate Release: Friday 18 May 2018 Wines offering a sustainability and environmental connection have the best chance of success within the alternative wine category, according to Wine Intelligence’s SOLA Opportunity Index Wine Intelligence’s…