Posts

Marketing 450x450 - The six wine shifts affecting Asia

What is marketing for anyway?

Many wine producers remain caught in a negative feedback loop of producing commodity products at lower prices in a buyer’s market. Can they learn something from a cardboard box? A few weeks ago I had the pleasure of giving the keynote…
Vinexpo Hong Kong Logo 2018 768x768 - The six wine shifts affecting Asia

The six wine shifts affecting Asia

Wine Intelligence Research Director Chuan Zhou reflects on his recent experience at Vinexpo Hong Kong where he presented on future trends for wine in key Asian markets In the world of wine, the 21st century has been characterised by a…