Posts

localism image 450x450 - Can Italian wine succeed without strong brands

Consumers increasingly turning to safer and ‘local’ wine brands during the pandemic

As the pandemic continues to influence current consumer behaviour, drinkers in key wine markets are actively turning to safe, reliable and known - often local - wine brands at the expense of smaller market share and imported brands A consistent…
Italian wine branding - Can Italian wine succeed without strong brands

Can Italian wine succeed without strong brands

Italy Country Manager Pierpaolo Penco reflects on how the market success of many Italian wine brands seems to depend more on the ability to create categories that fill market gaps at every price point, rather than on developing corporate brands Italy…