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Increased trust in American wine continues to strengthen amongst US regular wine drinkers

Increased trust in American wine continues to strengthen amongst US regular wine drinkers, rising in August 2020 from both April and pre-pandemic levels, whilst trust regained in wines from Italy and Spain since significant dips in April Click…
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US wine consumption growth led by Millennials and Gen X

In the US, wine consumption growth has been by led by Millennial and Gen X drinkers, followed closely by Gen Z (21-24). However, Boomers+, who account for over 1/3rd of US regular wine drinkers have not increased their wine consumption frequency…
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Wine’s rollercoaster in the US 2020

Our updated modelling is still predicting a flat 2020 for the US wine market, though economic confidence could drain in the crucial final quarter One of my former classmates at business school now leads a strategy department looking at the…
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US wine volumes look stable for 2020

US wine market volumes will be flat in 2020, with coronavirus-related off-premise surge balancing out 29% on-premise volume decline, according to Wine Intelligence modelling Total wine consumption in the US will show static volumes for 2020,…
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Wellness, moderation and wine in the US

Wine Intelligence CEO Lulie Halstead spoke at the Wine Market Council event Wine Data 2020 on the subject of wellness and moderation and how these are impacting the future of wine
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Idaho: A wine scene to watch

Research Manager Emily Carroll discusses her recent trip home to Idaho, and what trade experts have to say about the budding local wine industry there When you think of wine originating from the US, you typically think of a Californian Cab…
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We are family

US wine consumers are not that different whether they’re from Oakland or Ithaca, though geography and the broader economic and demographic trends at a State level tends to influence behavior When it comes down to it, wine drinkers are not…
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The great American Millennial moderation

US Landscapes 2020 reveals a shrinking regular wine drinking population, with saviors of the wine category being older drinkers as wine faces growing competition for younger drinkers from other alcoholic beverages – and from the yoga studio The…
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US on-premise rises to the occasion

Compared with five years ago, premium wine consumers in the US are spending significantly more on wine in the on-premise. What are the reasons for this, and what can the off-premise learn? The growing trend of premiumisation in the US is well…