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images 450x450 - The Great Cider Heist

21st century bubbles

Americans are changing their attitudes to sparkling wine, led by younger drinkers As 2018 draws to an end, and the holiday season gets into full swing, most if not all of the estimated 45 million Americans who comprise the sparkling wine…
US Independents Girl - The Great Cider Heist

Independents’ day

US specialist and independent wine retail are pivoting their business models to attract an increasingly online and social-media driven customer Generalising about wine retail channels in the US market is no easy feat. Given the complexity…
hispanics drinking wine - The Great Cider Heist

The Latin Touch

Why the changing size of the Hispanic population is integral to understanding the US wine market
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What’s in a name? Actually quite a lot

New Wine Intelligence test confirms the relationship between ease of pronunciation and purchase
US Millennials EH - The Great Cider Heist

Millennials in the driving seat

How the changing generational mix is affecting the US wine market
US cider - The Great Cider Heist

The Great Cider Heist

…Or how the hard cider category stole the hearts of 20 million American wine drinkers