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US Labels infographic 21.04.2021 705x705 - Gen Z wine drinkers in the US buck the trend of increased wine consumption frequency during 2020

Label designs delivering classic wine reassurance cues continue to have the highest intent to purchase amongst US wine drinkers

However, there is a growing likelihood to purchase red wine with less 'central' and more 'distinctive' wine labels
Labels interview story 705x705 - Gen Z wine drinkers in the US buck the trend of increased wine consumption frequency during 2020

Are elements of wine label design changing with the pandemic?

Wine Intelligence talks the importance of wine label design with three leading experts in the field With the publication of our latest Wine Label Design in the US Market 2021 report, Wine Intelligence researchers have been analysing consumer…
US Labels story image 705x705 - Gen Z wine drinkers in the US buck the trend of increased wine consumption frequency during 2020

Why wine labels matter

It is the ultimate signal of what’s in the bottle, yet the wine label is often the victim of misunderstanding on the part of the brand owner. Can consumer sentiment help? When asked about their archetypal consumer, many wine brand owners…
us low no infographic image 1 705x705 - Gen Z wine drinkers in the US buck the trend of increased wine consumption frequency during 2020

Gen Z and Millennial consumers in the US look to purchase lower and non-alcoholic wine more than older drinkers, motivated by aligning with their peer group and reducing calorie intake

 
us low no story image 1 705x705 - Gen Z wine drinkers in the US buck the trend of increased wine consumption frequency during 2020

Reduced calories and social responsibility drive the demand for low and no alcohol wines amongst Millennials in the US market

Whilst both Millennials and Gen Z wine drinkers in the US represent the highest opportunity for both lower and no alcohol wine, their motivations and need states for seeking out these options differ Lower alcohol and alcohol-free wines are…
LN infographic image 2 705x705 - Gen Z wine drinkers in the US buck the trend of increased wine consumption frequency during 2020

Intent to purchase a wine that states it is lower in alcohol is higher in Australia, and of interest to around a quarter of drinkers in the UK, US and Canada

ecommere infographic image 27.01 705x705 - Gen Z wine drinkers in the US buck the trend of increased wine consumption frequency during 2020

MEET THE US PORTRAITS WINE DRINKER SEGMENTS 2021

us portraits story image 705x705 - Gen Z wine drinkers in the US buck the trend of increased wine consumption frequency during 2020

‘Generation Treaters’ lead changing wine category behavior in the US

A new and distinct segment of wine drinkers, Generation Treaters, have emerged in the US market. Millennial dominant, they are among the most frequent wine drinkers, but are not the highest spenders. Although building their wine knowledge,…