https://www.wineintelligence.com/wp-content/uploads/2021/03/portugal-story-image-1.jpg 756 756 Serina Aswani https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Serina Aswani2021-07-21 08:04:042021-07-28 11:56:00Younger LDA drinkers dominate premium wine opportunity in emerging and growth markets, reflecting market dynamics
Whilst 1/3rd of premium drinkers in more established markets (US and UK) are aged 55+, younger LDA drinkers dominate the premium wine opportunity in growth markets, such as Brazil and South Korea, and in emerging wine markets, such as…
https://www.wineintelligence.com/wp-content/uploads/2021/04/brand-power-chart-of-week-1.jpg 756 756 Serina Aswani https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Serina Aswani2021-06-23 09:14:122021-06-24 12:44:11Growing opportunity amongst female drinkers in the premium wine category
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https://www.wineintelligence.com/wp-content/uploads/2020/02/wine-glass-2.jpg 720 737 Alice Brockman-More https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Alice Brockman-More2020-02-10 14:19:442020-02-25 09:14:33Spend up, knowledge down
Premium spenders on wine, counter to preconceptions, are not the most knowledgeable wine drinkers
https://www.wineintelligence.com/wp-content/uploads/2019/11/Premium-articl-ABM.jpg 720 737 Alice Brockman-More https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Alice Brockman-More2019-11-12 09:23:462019-11-12 10:25:09Missing: 6 million female premium wine drinkers
Women are significantly under-represented among US wine drinkers who spend $15 or more on a bottle. Could they be the next growth opportunity? In this era of gender politics, it takes a brave researcher to offer up potentially uncomfortable…
https://www.wineintelligence.com/wp-content/uploads/2019/10/US-Premium.jpg 720 737 Alice Brockman-More https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Alice Brockman-More2019-10-01 10:41:192019-10-01 10:51:14US premium consumers: clouds on the horizon?
Our Premium Wine Drinkers in the US Market 2019 report reveals that while the US premium wine population has remained stable and is spending more per bottle, they are buying wine less often and are getting older Over the last few years, the…
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