Posts

A perfect storm in the UK on-trade

Wine is struggling for attention in a UK restaurant sector experiencing a ‘perfect storm’ of adverse trading conditions There is no longer a simple decision regarding how to get food: go out or cook. Now, we have multiple other alternatives…

Vinitrac® Sparkling May / June 2018

We are still accepting question requests for the May / June 2018 wave of Vinitrac® Sparkling, the world’s largest ongoing online study of sparkling wine drinkers Throughout May and June, Wine Intelligence will launch the next wave of…

Good things come in average sized packages

Younger drinkers in the UK lead the opportunity for considering alternative wine packaging in the future, even though those who purchase wine in formats beyond the standard 75cl bottles remains small Creating new ways of serving and delivering…

Minorities vs majorities

Consumer behaviour is fraught with misplaced assumptions and paradoxes designed to catch out unwary brand managers. But there are some powerful learnings for those willing to embrace the topic in all its contradictory glory   The…

The other '4Ps' of Italian wine

While the textbook definition of the 4Ps Product, Place, Price & Promotion might be used to explain the success of Italian wine in export markets, the truth is that the category benefits more from another set of 4Ps: Pizza, Pasta, Prosecco…

The young and alternative

Young consumers in Australia are becoming more comfortable buying wine in alternative size formats compared to their older peers as ‘wine in a can’ infiltrates the market. What does this mean for the standard 750ml bottle? Will we always…

How will Amazon Australia affect wine retail?

While the long-awaited launch of Amazon into the Australian market in December failed to live up the hype, there are signs that the online juggernaut is now making its presence felt At a recent Drinks Association Network Breakfast Yngve…

Signs of progress, more order needed

Luis Osorio, Country Manager for Portugal, reflects on his recent trip to Brazil and what the wine sector in the country needs to do to succeed ‘Ordem e Progresso’ (Order and Progress) is the motto inscribed across the national flag of…

Wine and consumer options growing in Canada

Legislative changes in alcohol and cannabis are likely to shape the wine industry in Canada in the coming year as much as long-running consumer trends Canada crosses six time zones and occupies more land mass than the United States to the…