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Brand Power index 450x450 - Signs of progress, more order needed

Young, gifted and trading up

Australia’s wine market growing more dependent on younger, involved and experimental drinkers who are willing to trade up for stories and quality, according to latest Wine Intelligence Australia Portraits 2019 report   With…
trends 450x450 - Signs of progress, more order needed

Global Trends in Wine: The who, what and how

Wine Intelligence explores 12 global trends, categorised into six themes, which we have identified over the past year relating to wine consumer’s consumption and behaviour Identifying trends in consumer behaviour has been something of…
UK On trade 768x768 - Signs of progress, more order needed

A perfect storm in the UK on-trade

Wine is struggling for attention in a UK restaurant sector experiencing a ‘perfect storm’ of adverse trading conditions There is no longer a simple decision regarding how to get food: go out or cook. Now, we have multiple other alternatives…
UK Packaging 768x768 - Signs of progress, more order needed

Good things come in average sized packages

Younger drinkers in the UK lead the opportunity for considering alternative wine packaging in the future, even though those who purchase wine in formats beyond the standard 75cl bottles remains small Creating new ways of serving and delivering…
Minorities vs. majorities 768x768 - Signs of progress, more order needed

Minorities vs majorities

Consumer behaviour is fraught with misplaced assumptions and paradoxes designed to catch out unwary brand managers. But there are some powerful learnings for those willing to embrace the topic in all its contradictory glory   The…
Vinitaly 768x768 - Signs of progress, more order needed

The other '4Ps' of Italian wine

While the textbook definition of the 4Ps Product, Place, Price & Promotion might be used to explain the success of Italian wine in export markets, the truth is that the category benefits more from another set of 4Ps: Pizza, Pasta, Prosecco…
Australia closures packaging 768x768 - Signs of progress, more order needed

The young and alternative

Young consumers in Australia are becoming more comfortable buying wine in alternative size formats compared to their older peers as ‘wine in a can’ infiltrates the market. What does this mean for the standard 750ml bottle? Will we…
Australia 768x768 - Signs of progress, more order needed

How will Amazon Australia affect wine retail?

While the long-awaited launch of Amazon into the Australian market in December failed to live up the hype, there are signs that the online juggernaut is now making its presence felt At a recent Drinks Association Network Breakfast Yngve…
Brazil Trip 768x768 - Signs of progress, more order needed

Signs of progress, more order needed

Luis Osorio, Country Manager for Portugal, reflects on his recent trip to Brazil and what the wine sector in the country needs to do to succeed ‘Ordem e Progresso’ (Order and Progress) is the motto inscribed across the national flag…