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Mexico Landscapes 2021 Pic - What’s driving Mexico’s wine boom?

Strong Millennial wine opportunity in Mexico

As the Mexican wine market continues to evolve, there is a growing opportunity for a broader range of wines, particularly with Millennial wine drinkers. As recently as 2016, typical Mexican wine consumers were aged around 40; today, 59% of…
XBWD547R7K 600x600 - What’s driving Mexico’s wine boom?

What’s driving Mexico’s wine boom?

Mexico is creeping slowly onto the radar of the wine trade. But what are the reasons behind Mexicans’ growing enthusiasm for vino?