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Spend up, knowledge down

Premium spenders on wine, counter to preconceptions, are not the most knowledgeable wine drinkers When it comes to the wine knowledge levels of premium wine consumers, I’m sure that the majority, if not all of us, would assume that higher…
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Knowledge pays

Why is it that Ireland boasts some of the most well-informed wine consumers in the world? Though it has a relatively small adult population, imposes high taxes on alcohol, and has traditionally consumed beer and whisky, Ireland has been a good…
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Never mind the facts

Wine consumers appear to be caring more and spending more, while knowing less about the category One of the key trends for 2020 is the shifting relationship consumers have with the category of wine. Despite falling levels of wine knowledge,…
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Confidence boost

Consumers are becoming more confident but less knowledgeable about their wine choices, possibly because of the way technology is affecting the way in which we access, store and filter information to inform our purchase decision, and also because…