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Interest in wine grows in Japan

  Still and sparkling wine in Japan had been stagnating for a few years before the pandemic hit, and in 2020 and 2021, volumes dropped by as much as 15%. The share of these wines has now dropped to below 4% of the Japanese total beverage alcohol…
Japan Wine Landscapes 2021 blank - Another sun rises

Japanese drinkers prioritise treating themselves to better quality wines now vs pre-pandemic  

With one of the longest life expectancies in the world, and one of the lowest birth-rates, Japan holds the title of the “oldest” country on the planet. According to the Statistics Bureau of Japan, nearly three in 10 are now over 65 years…
Japan 450x450 - Another sun rises

Another sun rises

Senior Project Executive Ya-Ting Fan on the emerging winemakers of Japan When it comes to alcohol, Japan is known for Sake, whisky and beer – not necessarily wine. However this is changing, as northerly latitudes warm. Just as growers…