Posts

The Great Cider Heist

…Or how the hard cider category stole the hearts of 20 million American wine drinkers

Made in Mexico

Maria Troein reports back from Mexico City, what the “Made in Mexico” trend means for imported wines.

Accessorise it

The latest wine accessory to add to your arsenal.

Consumer generated: Coke and Stella

Your drink is getting personal.

Are your wine labels on trend?

We take look at wine labels who have put their own twist on global trends.

Let’s hear it for the girls

Far from being an empty pop slogan, Girl Power is an international trend which marketers need to grasp in more than a tokenistic way.

There’s a future in the past

The Lomography phenomenon shows that consumers can take inspiration from old ideas as well as new ones – and it’s all part of a global trend.

Wine and tablets: A potent combination

The increased use of hand-held computing devices like iPads could be good news for online sales.