https://www.wineintelligence.com/wp-content/uploads/2016/06/shutterstock_388804207-600x600.jpg 600 600 Chris Giles https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Chris Giles2016-06-27 18:51:302019-05-08 16:43:16Bearing fruit?
The fruit-flavoured wine category appears to have some momentum at last. Here are three hypotheses we would like to test.
- Is wine losing its hold on younger adults?
- Digitally savvy and adventurous wine consumers will drive Brazil’s wine market
- Younger LDA drinkers dominate premium wine opportunity in emerging and growth markets, reflecting market dynamics
- Wine consumption surged in select markets in 2020 – but how will consumer behaviour change going forward?
- 6 key factors wine businesses should consider when evaluating the opportunity for wine in cans