Posts

LJH MAWB speech 450x450 - The other '4Ps' of Italian wine

Admiration matters

Wine Intelligence CEO Lulie Halstead, speaking at the World’s Most Admired Wine Brands awards ceremony sponsored by Drinks International, on why it’s important to be an admired brand Wine Intelligence was delighted when Christian…
SOLA 450x450 - The other '4Ps' of Italian wine

Driving future value in wine

Behind the scenes of Wine Intelligence’s 5th global workshop series We buy things every day. Why? Because, in most cases, they are essentials for life. Of course, some of the things we buy – that ice-cream in the park, the cinema…
Wine Intelligence sticker 768x768 - The other '4Ps' of Italian wine

From special forces to Vipassana meditation

A fly on the wall at last week’s Wine Intelligence Global Team Meeting would have learned a lot about mindfulness, human values, and looking after your comrades With the London weather co-operating (for once), Wine Intelligence gathered…
Vinexpo Hong Kong Logo 2018 768x768 - The other '4Ps' of Italian wine

The six wine shifts affecting Asia

Wine Intelligence Research Director Chuan Zhou reflects on his recent experience at Vinexpo Hong Kong where he presented on future trends for wine in key Asian markets In the world of wine, the 21st century has been characterised by a…
Vinitaly 768x768 - The other '4Ps' of Italian wine

The other '4Ps' of Italian wine

While the textbook definition of the 4Ps Product, Place, Price & Promotion might be used to explain the success of Italian wine in export markets, the truth is that the category benefits more from another set of 4Ps: Pizza, Pasta, Prosecco…