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Five learnings from lockdown

With the publication of the final report in Wine Intelligence’s 12 market Covid-19 Impact Report series, COO Richard Halstead reflects on what the exercise has taught us about wine consumers around the world The vestiges of lockdown are still…
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Crisis, what crisis?

Wine drinkers in Sweden, Netherlands and Germany have taken the virus pandemic in their stride, suggesting the disruption to the wine market will be minimised When the Covid-19 virus swept the planet early in 2020, most countries locked their…
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A tale of two virus experiences

Contrasting data from Canada and South Korea demonstrate how coronavirus can have significantly different impacts on attitudes and behaviour As with many other wine markets, Canada’s regular wine drinking population were on a roll prior to…
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Reasons to be cheerful about wine in China

China’s relationship with wine during the coronavirus lockdown appears to have changed – for the better. Now that the country is easing restrictions, might this be a breakout moment for the wine category? China was the first market to experience…
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Common experience, different response?

The first three Covid-19 Impact Reports from Wine Intelligence have focused on the English-speaking markets of Australia, the US, and the UK. Comparing the data shows some remarkable consistencies, but some equally interesting contrasts In…
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Lessons from China: The prospects for wine during the re-opening phase

Chinese wine consumers remain cautious, leading to predictions of a 30% decline in the value of the Chinese wine market in 2020 Back in mid-March, we spoke with two wine experts about the Chinese wine market and what the immediate impacts were…
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Marketing wine during and after COVID-19

Reflecting on the evidence of research studies in marketing theory and practice, from the present day back to the days of the Great Depression, Wine Intelligence CEO Lulie Halstead highlights five focus areas for wine marketeers to consider,…