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Marketing wine during and after COVID-19

Reflecting on the evidence of research studies in marketing theory and practice, from the present day back to the days of the Great Depression, Wine Intelligence CEO Lulie Halstead highlights five focus areas for wine marketeers to consider,…
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Post-virus, how will our behaviour change?

Early evidence is suggesting a lively tussle in consumers’ minds between caution about economic prospects and a longing for a good time - especially in Australia The great economist John Maynard Keynes recognised early on in his career that…
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Adaptation, adjustment, agility, appropriateness and alignment: How wine businesses are refocusing in a changing world

Two weeks ago, we shared examples of how wine businesses, alongside nearly every other type of business, were having to adapt and adjust with agility. Last week, when delivering this weekly round-up of case studies from around the global, we…
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Adaptation, adjustment, agility and appropriateness: How wine businesses are shifting to new business strategies 2

The ongoing challenge of findings ways to secure business, whilst trying to work out what the future looks like, continues to seem near impossible. As our ‘new normal’ changes on a daily basis, both consumers and businesses are adapting…
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After the pandemic, will we do dinner out again?

The livelihoods of millions rest on how US consumers regard the idea of going out to eat or drink once the immediate dangers and restrictions of the global coronavirus pandemic have passed through Articulated by American psychologist Abraham…
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The new habits of the post-virus world

Once the coronavirus outbreak is contained, how will markets and consumers behave? The word ‘unprecedented’ is often misused – not so at the moment. This morning around half of the world’s population have awoken to a lifestyle they…
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Adaptation, adjustment and agility: How wine businesses are shifting to new business strategies

Findings ways to secure business when we are trying to work out what the future looks like feels near impossible. In our ‘new normal’, both consumers and businesses are adapting and adjusting, and doing so at a pace that just a few weeks…
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Quantifying the impact of coronavirus on wine

After the crisis passes, and we are all untethered from our current home isolations, will we go back to our old ways? One can imagine a fairly robust celebration when the crisis passes. Then what? Will this strange period of enforced behaviour…
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Research in the time of viruses

Amid the economic and political turbulence caused by coronavirus around the world, we in the research industry should address two very pertinent questions: is it appropriate or valuable to conduct market research at this particular moment?…