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Spend up, knowledge down

Premium spenders on wine, counter to preconceptions, are not the most knowledgeable wine drinkers
Wine 450x450 - Global Wine Industry Outlook 2019: Confidence, Opportunities and Threats to 2025

Never mind the facts

Wine consumers appear to be caring more and spending more, while knowing less about the category One of the key trends for 2020 is the shifting relationship consumers have with the category of wine. Despite falling levels of wine knowledge,…
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Confidence boost

Consumers are becoming more confident but less knowledgeable about their wine choices, possibly because of the way technology is affecting the way in which we access, store and filter information to inform our purchase decision, and also because…
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Global Wine Industry Outlook 2019: Confidence, Opportunities and Threats to 2025

For the first time, Wine Intelligence will be collecting views from wine industry professionals around the world to produce a strategic report focusing on the confidence, opportunities and threats in the wine sector that are expected until 2025 Topics…