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FAIRTRADE IS A STRONG PURCHASE DRIVER OF WINE IN THE UK
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UK wine drinkers become less influenced by wine descriptors
Changing priorities have led to UK wine drinkers being less influenced by taste and style descriptions both in store and on labels or by matching wine with their food choices
Amid the radical and enforced changes in lifestyle brought on by…

The decline of the decisive shopper
In a tightly contested marketplace, what influences us to choose product A over product B? What draws different individuals to different brands?
Most of us think that the choices we make to inform our decisions are based upon rational thought…