Posts

UK SOLA image 705x705 - The decline of the decisive shopper

FAIRTRADE IS A STRONG PURCHASE DRIVER OF WINE IN THE UK

Interested in a global view? 
LN infographic image 2 705x705 - The decline of the decisive shopper

Intent to purchase a wine that states it is lower in alcohol is higher in Australia, and of interest to around a quarter of drinkers in the UK, US and Canada

Choice cue image 705x705 - The decline of the decisive shopper

UK wine drinkers become less influenced by wine descriptors

Changing priorities have led to UK wine drinkers being less influenced by taste and style descriptions both in store and on labels or by matching wine with their food choices Amid the radical and enforced changes in lifestyle brought on by…
music study image 450x450 - The decline of the decisive shopper

The decline of the decisive shopper

In a tightly contested marketplace, what influences us to choose product A over product B? What draws different individuals to different brands? Most of us think that the choices we make to inform our decisions are based upon rational thought…