Posts

Choice cue image 705x705 - Why Consumer Shortcuts Matter

UK wine drinkers become less influenced by wine descriptors

Changing priorities have led to UK wine drinkers being less influenced by taste and style descriptions both in store and on labels or by matching wine with their food choices Amid the radical and enforced changes in lifestyle brought on by…
music study image 450x450 - Why Consumer Shortcuts Matter

The decline of the decisive shopper

In a tightly contested marketplace, what influences us to choose product A over product B? What draws different individuals to different brands? Most of us think that the choices we make to inform our decisions are based upon rational thought…
JuP - Why Consumer Shortcuts Matter

Why Consumer Shortcuts Matter

Understanding consumer heuristics can help drive innovation in a traditional category like wine