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music study image 450x450 - Why Consumer Shortcuts Matter

The decline of the decisive shopper

In a tightly contested marketplace, what influences us to choose product A over product B? What draws different individuals to different brands? Most of us think that the choices we make to inform our decisions are based upon rational thought…
JuP - Why Consumer Shortcuts Matter

Why Consumer Shortcuts Matter

Understanding consumer heuristics can help drive innovation in a traditional category like wine