Posts

shutterstock 152941100 - Get your back label right for China

中国葡萄酒消费者细分2015

中国的进口葡萄酒市场正在不断发展和进化,消费主力正在从传统的高端名庄爱好者向年轻的、参与度较低并购买“入门级别”葡萄酒的一般消费者转移。
shutterstock 152941100 - Get your back label right for China

And so a revolution begins

China’s imported wine market is evolving thanks to burgeoning numbers of younger, less involved wine drinkers who buy wine at entry-level prices
shutterstock 151420769 - Get your back label right for China

Does travel broaden the palate?

Last year 100 million Chinese went abroad as tourists. Here are our thoughts on what wine businesses can do to build their connection with this new audience.
CZ - Get your back label right for China

Happy Sisterhood Day

Baileys strikes an emotional chord with Chinese women by playing the BFF card
Pod 2 - Get your back label right for China

Chinese New Year edition

The Middle Kingdom is now leading the way in some consumer trends
Rui - Get your back label right for China

Happy, single, and spending

What the gigantic retail frenzy that is China’s Single’s Day tells us about how consumer motivations are changing
Juan  - Get your back label right for China

What goes on behind the Chinese wall?

Learnings from the Wines of Chile online community
Chinese cuisine - Get your back label right for China

Back labels in China II: the taste of Wolfberry

Delving into the Chinese flavour palate.
RuiNN2 Full - Get your back label right for China

Get your back label right for China

Reaching Chinese consumers through your back label: read our free White Paper.