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China learns to sip

The traditional down-in-one “ganbei” is giving way to a more sedate form of social drinking
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Happy New Deal

International brands are increasingly gearing their product launches and promotions around the Chinese New Year. Is there an easy formula for positioning and adapting a brand correctly for Chinese consumers? Chinese New Year – celebrated…
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East meets wild west

We report back first-hand with the latest on China’s ever-advancing landscape
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WeChat, we buy

How social media is reshaping the Chinese brand experience
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Who Will Buy “Masstige” Wines in China?

Masstige brands have great potential to create excitement among the new generation of wine drinkers in China
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Chateau of A Hundred Prices

If you think wine shopping in the West is confusing, try choosing a bottle from the aisles of a supermarket in Chengdu
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中国葡萄酒消费者细分2015

中国的进口葡萄酒市场正在不断发展和进化,消费主力正在从传统的高端名庄爱好者向年轻的、参与度较低并购买“入门级别”葡萄酒的一般消费者转移。
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And so a revolution begins

China’s imported wine market is evolving thanks to burgeoning numbers of younger, less involved wine drinkers who buy wine at entry-level prices
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Does travel broaden the palate?

Last year 100 million Chinese went abroad as tourists. Here are our thoughts on what wine businesses can do to build their connection with this new audience.