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From ganbei to Gamay?

As Chinese consumers become more knowledgeable about wine, will the changing drinking culture in country lead to an on-trade boom?
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Weathering the storm in China

Despite a slowing economy, China’s imported wine market continues to grow. Our latest China Landscapes report sheds light on this, in the process mapping out the changes affecting the country’s consumption patterns and retail development
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Shifting frontiers

The latest Wine Intelligence calibration study of the Chinese wine market suggests that the imported wine drinking population has ballooned by 10 million in 2 years How many people drink imported wine in China nowadays? Nobody knows exactly.…
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China learns to sip

The traditional down-in-one “ganbei” is giving way to a more sedate form of social drinking
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Happy New Deal

International brands are increasingly gearing their product launches and promotions around the Chinese New Year. Is there an easy formula for positioning and adapting a brand correctly for Chinese consumers? Chinese New Year – celebrated…
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East meets wild west

We report back first-hand with the latest on China’s ever-advancing landscape
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WeChat, we buy

How social media is reshaping the Chinese brand experience
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Who Will Buy “Masstige” Wines in China?

Masstige brands have great potential to create excitement among the new generation of wine drinkers in China
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Chateau of A Hundred Prices

If you think wine shopping in the West is confusing, try choosing a bottle from the aisles of a supermarket in Chengdu