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Mindspace deficit alert

Being a powerful brand in a category as complex as wine has never been more important. Unfortunately, building that brand relationship in the consumer’s mind is getting harder. What makes a wine brand ‘powerful’ from a consumer perspective?…
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The ProWein Experience

The growing size and influence of the annual ProWein trade show offers a unique chance for attendees and exhibitors to reflect on their own values and competitive advantage. Most people can remember their first day at a new school: seemingly…
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The wine branding conundrum

To make brands work in the wine category, we need to recognise how they work
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Seeds of success

What can innovators do to break down a consumer’s natural distrust of the new?
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WeChat, we buy

How social media is reshaping the Chinese brand experience