Posts

Mindspace deficit alert

Being a powerful brand in a category as complex as wine has never been more important. Unfortunately, building that brand relationship in the consumer’s mind is getting harder. What makes a wine brand ‘powerful’ from a consumer perspective?…

The ProWein Experience

The growing size and influence of the annual ProWein trade show offers a unique chance for attendees and exhibitors to reflect on their own values and competitive advantage. Most people can remember their first day at a new school: seemingly…

The wine branding conundrum

To make brands work in the wine category, we need to recognise how they work

Seeds of success

What can innovators do to break down a consumer’s natural distrust of the new?

WeChat, we buy

How social media is reshaping the Chinese brand experience