https://www.wineintelligence.com/wp-content/uploads/2020/07/branding-wiw.jpg 756 756 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2020-07-08 11:42:302020-07-15 10:04:23Where wine brands have power
When looking at the number of wine brands consumers recall and purchase, the data shows a big variance by market – why is this? Starting next week, thousands of wine consumers around the world will be asked about their usage and attitude…
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Why do certain wine brands achieve more traction than others in our 2020 Global Wine Brand Power Index? With third edition of the Wine Intelligence Global Wine Brand Power Index, some experienced readers may be growing familiar with some of…
https://www.wineintelligence.com/wp-content/uploads/2020/03/Underwater-wine-thumbnail-image.jpg 2362 2362 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2020-03-10 15:47:102020-03-11 11:00:13Ultra-differentiation in wine
Director for Spain and South America, Juan Park, discusses the development of underwater wine in Bilbao, and the importance and struggles of being ultra-different Marketing, at its best, is associated with bringing innovative products to market…
https://www.wineintelligence.com/wp-content/uploads/2019/04/Austalia-Portraits-2019.jpg 680 680 Matt Jenkins https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Matt Jenkins2019-04-02 11:07:472019-05-13 12:09:48Mindspace deficit alert
Being a powerful brand in a category as complex as wine has never been more important. Unfortunately, building that brand relationship in the consumer’s mind is getting harder. What makes a wine brand ‘powerful’ from a consumer perspective?…
https://www.wineintelligence.com/wp-content/uploads/2017/03/ProWein400x400.png 400 400 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2018-03-21 12:32:482019-05-09 15:31:00The ProWein Experience
The growing size and influence of the annual ProWein trade show offers a unique chance for attendees and exhibitors to reflect on their own values and competitive advantage. Most people can remember their first day at a new school: seemingly…
https://www.wineintelligence.com/wp-content/uploads/2016/09/shutterstock_128316104-copy1.jpg 502 502 Chris Giles https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Chris Giles2016-09-29 18:22:532019-05-08 17:00:19The wine branding conundrum
To make brands work in the wine category, we need to recognise how they work
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What can innovators do to break down a consumer’s natural distrust of the new?
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How social media is reshaping the Chinese brand experience
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