Posts

Brand Power story image 450x450 - WeChat, we buy

The power of brand recognition

Why do certain wine brands achieve more traction than others in our 2020 Global Wine Brand Power Index? With third edition of the Wine Intelligence Global Wine Brand Power Index, some experienced readers may be growing familiar with some of…
Underwater wine thumbnail image 450x450 - WeChat, we buy

Ultra-differentiation in wine

Director for Spain and South America, Juan Park, discusses the development of underwater wine in Bilbao, and the importance and struggles of being ultra-different Marketing, at its best, is associated with bringing innovative products to market…
Austalia Portraits 2019 450x450 - WeChat, we buy

Mindspace deficit alert

Being a powerful brand in a category as complex as wine has never been more important. Unfortunately, building that brand relationship in the consumer’s mind is getting harder. What makes a wine brand ‘powerful’ from a consumer perspective?…
ProWein400x400 - WeChat, we buy

The ProWein Experience

The growing size and influence of the annual ProWein trade show offers a unique chance for attendees and exhibitors to reflect on their own values and competitive advantage. Most people can remember their first day at a new school: seemingly…
shutterstock 128316104 copy1 - WeChat, we buy

The wine branding conundrum

To make brands work in the wine category, we need to recognise how they work
Sunflower seeds b w 600x600 - WeChat, we buy

Seeds of success

What can innovators do to break down a consumer’s natural distrust of the new?
shutterstock 125729852 Copy - WeChat, we buy

WeChat, we buy

How social media is reshaping the Chinese brand experience