The world is changing, and so are people’s attitudes and behaviours towards wine.
It is even more important than ever to understand how consumers interact with wine brands. Have their views changed since the impact of Covid-19 and what will their future behaviour look like? Have they changed their perceptions of individual brands and which brands they will consider purchasing in the future?
Due to popular demand, we are launching new syndicated studies to help you understand wine consumers’ attitudes and behaviours towards wine brands in Australia, Brazil, Canada, China, France, Germany, Japan, Sweden, the UK and the US.
These studies will analyse the key brands in these wine consumption markets using data collected in July 2020 and tracking against data from March 2020 (pre-virus behaviour) and previous waves, giving you a clear view of how your brands and competitors’ brands are performing. The standard measures of awareness, purchase, purchase consideration, affinity, brand imagery and likelihood to buy will be analysed in addition to calculations of net promoter score, key driver analysis and conversion to purchase.
These syndicated brand health studies allow you to see how brands in these markets are performing, while keeping the cost lower than a custom study. Discounts are also available for purchasing three or more markets.
Please view or download the PDF below. For more information, please email firstname.lastname@example.org or your Client Manager directly.