Slide 781 - Discover the world of premium wine consumers in Canada


Get to the heart of premium wine drinkers in Canada

At some point in the last 30 days, several million Canadians walked into a branch of LCBO, SAQ, or liquor stores in another province, and spent more than C$16 on a bottle of wine. Who are these people? What did they buy? Why did they buy it? Understanding the answers to these questions is essential to building success in the growing, but increasingly competitive, market for premium wines in Canada.

Wine Intelligence is delighted to announce the Canadian Premium Wine Drinkers Project, allowing our clients to explore the world of premium wine consumers in the Canadian market, with a flexible and affordable new insight package.

Vinitrac® Premium Canada, our proprietary online consumer survey, will launch in August 2014 and offers you the option of asking you own custom and confidential questions in addition to a broad set of attitude and behavior questions.

Supplementing the quantitative survey will be a series of ‘dinner party’ focus groups with high end Canadian wine consumers, with the opportunity for clients to buy confidential blocks of time during the groups.

These complimentary insights tools will allow you to get a real depth of insight, whilst the omnibus nature of the program allows you to access these insights at a significantly reduced cost.

The final deadline for participation in the study is July 25 2014, and the findings will be available in early September. Please note that a similar study in the USA sold out within 10 days of launch, so if you’re interested please get in touch as soon as possible.

For more information on options available, please click here.

Please contact myself or Emma Barnes-Webb if you’d like to learn more.

With best wishes,

Lulie Halstead