Brazil Portraits 2021
Brazil Portraits 2021 takes an in-depth look at the most recent consumer segments that make up the Brazilian wine drinking population. This report provides a detailed analysis of each segment,…
South Korea closes in on the US as most attractive global wine market
…volume growth in 2020 (in the UK’s case, reversing a 10-year trend of decline), and a number of developed world wine markets (Germany, South Korea, Canada, all the Scandinavian countries,…
Wine category becomes more egalitarian as consumer wine knowledge declines
Consumer confidence with wine remains stable, yet consumers’ wine knowledge is steadily decreasing, new research by Wine Intelligence shows. However, these two trends are not as contradictory as they seemingly…
China’s wine market enters its third age
…Covid curtailing socialising including family events, consumer relationships with wine may have changed for the long-term. What has happened in the Chinese wine market in the past year? At first…
How will consumer needs prompt wine ecommerce models to evolve post Covid-19?
…with the business model – delivery charges made transactions more expensive and encouraged consumers to purchase wine by the case. Consumers inevitably linked these orders to an event or time…
Younger LDA wine drinkers in the US seek reassurance cues from wine labels
…job or, an educated, high earning, well respected, thoughtful and adventurous consumer, drawing pleasure from building and demonstrating their wine knowledge. It is true that such consumers do exist, yet…
Is wine losing its hold on younger adults?
…to say that wine has always skewed towards older consumers, as wine becomes more of a beverage of choice as consumers reach their 40s. However, this trend to older wine…
US Webinar: Branding
This webinar is part of our US Wine Consumer Observatory, which gives company-wide access to reports, data, insights and webinars throughout 2021. This content is exclusive to our All Access…
Digitally savvy and adventurous wine consumers will drive Brazil’s wine market
…compare this to 51% of wine consumers in the US, 47% in China and 43% in the UK. In addition, the percentage of Brazilian consumers classified as highly involved with…
UK Portraits 2021
UK Portraits 2021 takes an in-depth look at the most recent consumer segments that make up the UK wine drinking population. This is the latest update from the UK Portraits…
Canada Webinar: Branding
This webinar is part of our Canada Wine Consumer Observatory, which gives company-wide access to reports, data, insights and webinars throughout 2021. This content is exclusive to our All Access…
Press release: Yellow Tail and Casillero del Diablo remain the world’s most powerful wine brands amid a picture of eroding brand equity for wine brands worldwide
…consumer connection, due to the fact that consumers were not browsing wine aisles as often, and have had other things on their minds in the past 12 months – justifiably…
Wine Label Design in the US Market 2021
The Wine Intelligence Wine Label Design in the US Market 2021 analyses which wine label styles connect best with US wine consumers. This analysis is based on 14 label designs…
SOLA: Sustainable and Organic Wine Opportunities
Global report | Market-specific reports | Latest news Reports Global 2021 report: In this first update since 2019, this report looks at just how much Covid-19 has impacted wine consumers’…
Wine E-commerce
…Market-specific reports | Latest news Reports Global 2021 report: This report brings together usage and attitude data about online shoppers from 11 wine consumption markets with detailed consumer profiles. It…