The Covid accelerated shift to local wine is set to continue
…2021) suggests that the trend for favouring local wines over imported wines has persisted – and in some markets has actually strengthened. We asked consumers about their wine purchasing habits,…
The great ‘natural experiment’: How has consumer behaviour with wine changed during 2020 and 2021
…be a casualty due to reduced social and more formal occasions. Consumers are now increasingly open to sparkling wine for informal occasions. This trend can be seen in key sparkling…
Female premium wine drinkers drive growth in the US wine market
…key driver of purchase. This is in line with a wider trend seen amongst regular wine drinkers in other markets as well – with drinkers believing that standard wine practices…
Premium Wine Drinkers in the US Market 2021
In line with the global trend, the population of premium wine drinkers in the US is declining year-on-year as these consumers leave the category or moderate their drinking behavior. However,…
What are the opportunities for the no/low-alcohol wine category?
…Japan, avoiding next-day headaches and staying in control are concerns. Wine not yet keeping up with the trend But wine is not yet fully embracing the overall trend towards health…
Canada’s buoyant wine market masks a trend of younger adults leaving the wine category
…months, according to Wine Intelligence data. However, within this overall positive trend, there has been a distinct shift within the Canadian wine drinker population. For some consumer segments, restrictions on…
New behaviours driving wine market opportunities in the UK
…in the short term, the longer-term prospects for wine are more positive than they were before the pandemic. Given that UK consumers are now enjoying wine more frequently pre-dinner, there…
How does wine consumer behaviour in Hong Kong differ from that in China?
…for what purpose. That said, recent Wine Intelligence consumer data in Hong Kong and mainland China is showing how the Covid pandemic is drawing together certain market trends in these…
Webinar: US & Canada Sparkling
Wine Intelligence – Sparkling workshop US & Canada 2021. This webinar is part of our US & Canada Wine Consumer Observatory, which gives company-wide access to reports, data, insights and…
Why is the South Korean wine market becoming more attractive to wine businesses?
…significantly from the government loosening its stance on alcohol e-commerce. The main factor behind this trend is the democratisation of information to the consumer regarding the wine they are purchasing….
Canada Portraits 2021
Canada Portraits 2021 takes an in-depth look at the most recent consumer segments that make up the Canadian wine drinking population. This report provides a detailed analysis of each segment,…
Press Release: South Korea Closes in on the US as Most Attractive Global Wine Market
…Wine Intelligence, the global leader in wine consumer research and insights. In 2020, South Korea rose eight places to take the #2 spot, where it remains again this year. The…
Millennials drive the sparkling wine category
…drinking population is becoming more dominated by older consumers, while the younger consumers are thinner on the ground. Older consumers have doubled down on still wine, as they are also…
New wine drinkers fuel Brazil’s wine market
…shift in the patterns and behaviours amongst consumers. A new segment of wine consumers is emerging and has the capacity to shape the market outlook for the long term. Market…
Which key macro factors are driving the global wine Industry in 2021?
…Younger generations who have a defined desire to act and challenge the status quo drive the trend. This change in behaviour has triggered some modifications in consumption choices, with consumers…