Understanding the Portuguese Wine Consumer
…average Portuguese wine consumers, typically 55+ Boomers with low-to-medium incomes. Generation Treaters, on the other hand, have above-average disposable incomes. This is the segment with the highest population of young…
When will sustainability matter to wine consumers?
The concept of sustainability – in all its forms and definitions – has become a powerful driver of consumer sentiment in recent years. Brands from categories as diverse as airlines…
Portugal Portraits 2021
Portugal Portraits 2021 takes an in-depth look at the most recent consumer segments that make up the Portugal wine drinking population. This report provides a detailed analysis of each segment,…
Older, more affluent consumers drive the US wine market
…the category are mainly younger legal drinking age (LDA+) consumers and those on lower incomes; those who remain are skewing older and more affluent. Younger LDA consumers are withdrawing from…
Interest in exclusive-label wines drives competition in the Portuguese wine market
…trend of lockdown savings being repurposed to personal treats and therefore category premiumisation. What kind of wine market will return in Portugal once the pandemic recedes? So far, the signs…
Wine businesses must focus on the ‘100-year life’ to drive mid- and long-term success
…lost to wine forever, and second, that today’s older consumers (those currently in their fifties and beyond) are a declining market of consumers who only buy what they know whilst…
What will happen to Australia’s new Millennial wine drinkers in 2022?
…surprisingly, these dramatic and long-lasting government restrictions have had a profound effect on consumer behaviour. Equally predictably, some of the context has filtered into wine consumer behaviour, in terms of…
Japanese drinkers prioritise treating themselves to better quality wines now vs pre-pandemic
…decline since 2016, and in part reflects the long-term struggle wine is facing to attract new, younger LDA+ consumers to the category in the face of competition from RTDs, beer…
Why has our relationship with wine changed in the Covid era?
…markets, and therefore on consumers’ knowledge, confidence and involvement levels with wine. Over the course of the pandemic, the ability of consumers to recall things such as varietals, wine brands…
Brazil’s monthly wine drinking population doubles since 2010
…innovative wine businesses – both importers and domestic producers – have been investing in good quality product and deploying the latest technology to build multiple touch-points for consumers, including world-class…
The consumer drivers shaping the UK wine market in 2022
A year after the UK started recovering from the first Covid-19 wave, what has changed? In some respects, not much. Wine category consumer attitudes, knowledge, confidence and relationships with wine…
WINE INTELLIGENCE’S INDUSTRY PREDICTIONS FOR 2022
…beyond will be similar to those facing beverage alcohol as a whole and consumer goods generally: keep costs down while persuading consumers to trade up; improving the substance as well…
Global wine industry predictions for 2021 – how did we do?
…in 2020. The effect of taxes is less apparent than two much more powerful forces: pent-up consumer demand for more premium product – a trend seen across beverage alcohol in…
Webinar: Wine drinker Portraits in the Canadian market 2021
Wine Intelligence – Wine drinker Portraits in the Canadian market 2021. This webinar is part of our Canada Wine Consumer Observatory, which gives company-wide access to reports, data, insights and…
Webinar: US Premium wine consumers and future market trends 2021
Wine Intelligence – US Premium wine consumers and future market trends 2021. This webinar is part of our US Wine Consumer Observatory, which gives company-wide access to reports, data, insights…