Wine E-commerce 2023
The Wine Intelligence Wine E-commerce 2023 report brings together usage and attitude data about online shoppers in key wine consumption markets with detailed consumer profiles. This report includes a Wine…
Growing wine confidence amongst Italian wine drinkers
Although the Italian wine market is facing a progressive aging of the consumer population, it is in fact the Boomer segment that’s driving volume consumption in the market. Average spend…
Still wine needs to look to the success of sparkling wine in Norway
…and light’ trend that is slowly diffusing into the north and rural regions. There is also a rising trend for rosé along with lighter red wines from France and the…
Key Triggers to Online Wine Purchasing
…is not as critical for wine as it may be for other consumer goods. At a global level, ‘fast delivery’ is the fourth most persuasive trigger in online purchasing amongst…
Prosecco is a good fit with Canada’s sparkling wine trends
…perceived to be more ‘fashionable’ than Prosecco. As an increasing number of consumers choose to drink sparkling wine more regularly, the prospects of the category look bright. The main threat…
English sparkling wine prospers but needs to win the celebratory occasion
…direct-to-consumer sales by English wineries (either in person or online) had more than doubled over the past 2 years, and now represent the majority of sales by volume in the…
Shifts in consumer attitudes fuel the growth of sparkling wine in the US
…not compromising the trend towards premiumisation. Although inflationary pressures may have amplified the trend, consumers are now spending significantly more per bottle for most sparkling wine types compared to previous…
Opportunities for China’s wine market
…to engage more with the category; the number of wine consumers who have bought wine online has now passed 50%. This increasingly educated Chinese wine consumer is more willing to…
Premiumisation and sparkling wines compensate for shrinking Dutch wine population.
…the on-trade is yet to reach pre-pandemic levels and industry interviews suggest that the trend towards premiumisation is also being driven by consumers compensating for not going out by investing…
Interest in wine grows in Japan
…to some other markets, but the shortfall of consumers has put a downward pressure on consumption. Wine Intelligence research also indicates that an ageing consumer base is another influential factor…
Wine drinking occasions are shifting in Belgium
…from beer during the lockdowns. Although the adult population of Belgium has increased since 2017, the number of regular wine drinkers has decreased, with more consumers perceiving wine as being…
An evolving consumer base for Germany’s wine market
…keen eye for value for money. However, changing demographics mean wine producers may need to increasingly focus on innovation to retain consumer interest. Almost half of the German population (30.5m)…
Canada’s wine market paradox
…just 5% and the trend seems to be firmly downwards. It is particularly severe among Canada’s French-speaking population in Quebec – the proportion of the latter has tumbled from 10%…
Belgium Wine Landscapes 2022
Belgium Wine Landscapes 2022 takes an in-depth look at Belgian wine consumers and trends within the Belgian wine market. This report includes: Management summary Overview of the Belgian wine market…
Singapore emerges as a gateway market for premium wine
…Intelligence’s latest consumer research of a maturing market, with consumer involvement and spend up and a broadening base of wine drinkers. Market growth and premiumisation The wine category commands a…