Meet the Team

Lulie founded Wine Intelligence in 2002, now a division of the IWSR Group and backed by Bowmark Capital. IWSR is the leading global beverage alcohol market data and insight specialist, with coverage in over 160 markets, whilst Wine Intelligence is widely regarded as the leading wine focused consumer behaviour insights organisation globally.

Over the past 20 years, she has been a regular keynote speaker at high profile international wine conferences and retains her academic links as a guest lecture and advisor on Masters and MBA programmes. Her client work includes advisory roles to the leadership teams of some of the world’s leading wine businesses.

She is a trustee of the WEST (Wine and Spirits Education Trust) and more recently, has established a vineyard in East Sussex, England which will, she hopes, be delivering full yields in 2024!

Richard is co-founder and COO at Wine Intelligence. He leads the company’s strategy practice and works closely with multinational clients on product development, branding and routes to market projects.

Richard’s early working life was spent in business journalism, including spells as a staff writer on the Independent on Sunday and the Mail on Sunday. After taking his MBA, Richard entered the world of wine when he was appointed the first Business Development Manager of Virgin Wines shortly after its launch.

Today Richard is in demand as a speaker, writer and lecturer. He is a regular on the international conference circuit. Recent teaching engagements include the Bordeaux Wine MBA programme, the OIV master’s programme and the master’s in Wine Business at Trieste University. Richard is a Certified Member of the Market Research Society and holds an MBA with distinction from London Business School. He is a graduate of Brown University.

Brian is one of the three founders of Wine Intelligence and served as the company’s Business Development Director from its launch in 2001 up until his retirement at the end of 2010. He still acts as an advisor to Wine Intelligence, particularly on projects where his specialist knowledge proves valuable. Brian has led several strategy projects for generic bodies over the past seven years, including work for trade associations in Portugal, France and Chile.

Based in Avignon as Director of Wine Intelligence France, Jean-Philippe is one of France’s leading wine industry researchers. He holds a PhD in wine marketing from the Agronomic Engineer School of Montpellier, where he was a lecturer in wine marketing and accountancy for five years before joining Wine Intelligence. During his PhD, he specialised in conjoint analysis methodologies and has published several academic papers on the subject in conjunction with wine consumer behaviour research. He has presented most notably at the French Marketing Association conferences and at the Wine Marketing Symposium in Sonoma.

Jean-Philippe joined Wine Intelligence in 2005 and was appointed Research Director in 2008. On returning to France in 2012, he opened the company’s office in Avignon, where he has led numerous research and strategy projects in over 15 markets. He developed his passion for wine spending time in Corbières, where his family make wine.

Juan has worked at Wine Intelligence since 2007 and has been Director for Spain and South America since mid-2016. He is currently the head of the Wine Intelligence Spain office located in Valladolid and works with clients from Spain, Portugal, Chile, Brazil and Argentina. Prior to this he was Research Director working in the UK office for more than 10 years.

After graduating with a degree in sociology from the University of Salamanca, Spain, he worked in Madrid as a marketing analyst. He came to London in 2005 to study for his MSc in social research methods from the London School of Economics. Juan also holds the WSET Advanced Certificate in Wine and Spirits and the Market Research Society’s Advanced Certificate.

Based in Italy, Pierpaolo is a wine consultant to the Italian wine industry, as well as a wine marketing lecturer.
He collaborates with several Italian wine consortiums, associations and wineries in the areas of strategy, marketing, communication & PR, product development and wine tourism. His articles on Italian wine have been published in several leading magazines.

After a master’s degree in tourism management at MIB Trieste School of Management, one of the major Italian business school, he has decided to combine his professional knowledge and his personal passion for wine with managerial education. He is currently the Managing Director of the Wine Business courses at MIB Trieste School of Management and visiting lecturer on wine marketing for Universities, Business Schools and other institutions.

Based in São Paulo, Rodrigo is a market consultant to the Brazilian wine industry and is responsible for coordinating research and strategy projects there. He started his wine career in 2005, primarily involved with marketing and portfolio management for major importers.

Rodrigo has extensive experience dealing with distribution at different channels, team management and wine branding. He has a bachelor’s degree in business administration at Fundação Getúlio Vargas and is the first Brazilian to hold a Wine MBA at Bordeaux Management School (Kedge). Apart from the consultancy, he is a wine business professor at Associação Brasileira de Sommeliers and tasting member for Prazeres da Mesa magazine. Rodrigo holds the WSET level 3 qualification.

Luis joined Wine Intelligence in October 2014 after two years as a consultant in an auditing and consulting firm, where he developed strategy related projects in Portuguese-speaking countries in industries such as oil & gas, banking, media and retail. Prior to this, he spent two years developing entrepreneurial projects, including start-ups and an NGO. He also did a six-month internship with a major Portuguese wine producer. Over the past few years at Wine Intelligence, Luis has been managing clients and developing research and strategy projects around the world.

Luis graduated from Lisbon Technical University with a BA in architecture / civil engineering and later with a master’s degree in business administration majoring in strategy from the Catholic University of Portugal. He also holds the WSET Level 2 qualification in wines and spirits.

Luis’ passion for wine started early within his family of wine producers.

Yasmin joined Wine Intelligence in November 2016 after finishing her master’s in social research at Goldsmiths, University of London. While there, Yasmin was able to develop her quantitative and qualitative research skills and learned to enjoy SPSS.

Mélanie joined Wine Intelligence France in August 2015 as a Research Analyst. She graduated from the University of Nîmes in the south of France, with a master’s degree in social environmental psychology, where she developed a passion for research methodologies. Social psychology uses similar tools for quantitative and qualitative research – knowledge that she uses every day in projects for the company’s French customers.  Growing up in the south of France surrounded by vineyards, wine has always been a part of her daily life. Melanie has completed the WSET level 2 qualification.

Jasmin joined Wine Intelligence in September 2017 after graduating from the University of Southampton with a BSc degree in population and geography. Her joint honours degree in social statistics, demography and geography was where she first discovered her passion for data and quantitative methods.

During her gap year, Jasmin travelled to various countries including New Zealand, Singapore and Vietnam, and is now enjoying expanding her knowledge of both quantitative research and the wine industry.

Tina joined Wine Intelligence in May 2018. She has a BSc in International Business Administration from the Vienna University of Economics and Business, where she specialised in Market Research. Her love of wine lead her to a Masters degree in Vineyard and Winery Management at Bordeaux Sciences Agro in France. She has also worked in a cellar during harvest at a Château in Bordeaux, but she now connects her two areas of study at Wine Intelligence.

Gemma joined Wine Intelligence in August 2018 after graduating from the University of East Anglia with a BSc in Psychology. During her studies, Gemma studied in Australia for a year, where she visited some of the country’s renowned wine regions. Throughout her degree she has developed skills in both quantitative and qualitative research methods.

Lora joined Wine Intelligence in January 2019. She has a BSc in Psychology from the University of Nottingham where her interest in research began. She has just completed her master’s degree in Research Methods in Psychology from UCL. Her love of wine started after spending summers in the south of France wine tasting.

Tian Joined Wine Intelligence in September 2019. He has background in International Marketing and Sport Business, where he obtained knowledge and skills of quantitative and qualitative research. His passion about wine is derived from ladies in his family.

Eilidh joined Wine Intelligence in February 2020. During her Geography MA at the University of Edinburgh, she specialised in analysing wine and more specifically, the English sparkling wine market. Following this, her enthusiasm for wine led her to work in wine production and then as a wine and spirits buyer, before re-entering the world of wine market research.  

Laëtitia originates from France, and has been living in the UK for several years. After studying Business in France, the Netherlands and Hong Kong, she graduated with first class honours from her Master’s degree at EAC – the leading school of Art, Culture & Luxury in Paris. Laëtitia started her career in Sales & Marketing for the fine art world before pivoting to the wine industry via WSET Level 3. Previously, Laëtitia worked as a Digital Marketer for a wine and spirit marketplace before joining Wine Intelligence in 2021.

Avi joined Wine Intelligence in April 2021. He worked in the wine industry for 4 years in his native Israel and holds a WSET level II certificate. Avi recently completed his MSc in Sport Management where he developed his research and analysis skills.

Phyllis joined Wine Intelligence in December 2020. She has a BSc in Psychology from Smith College in Massachusetts and continued her academic journey at King’s College London where she completed her Master’s degree in Organisational Psychology and Psychiatry. During her studies she developed skills in both quantitative and qualitative research methods. Prior to joining the company, she worked in the wine industry and holds a WSET Level 3 certificate.

Sebastian joined Wine Intelligence in June 2021 after over five years experience working in consumer trends and insight roles. He has an MA in American Studies from King’s College London and a BA (Hons) in History from the University of Bristol. His interest in wine which has developed following trips to vineyards in Europe and North America, and he holds a WSET level 1 certificate.

Matt re-joined Wine Intelligence in June 2021. Prior to working at Wine Intelligence he used to run social media accounts and do marketing for a variety of luxury housing developers. Matt has a BSc in Business Management from Swansea University. His interest in wine comes from his memories of travelling around French vineyards with his grandparents in his youth.

Sakshi joined Wine Intelligence in March 2022. She has pursued a BEng in Information Technology and further continued her academic journey by pursuing a MSc degree in Business Analytics from Queen Mary University of London. During these five academic years (BEng + MSc), she has developed and grown her skills in qualitative and quantitative research methods. Her interest in wine developed after spending time in Athens, Greece.

Sherese joined Wine Intelligence in April 2022, she has experience in the food and beverage industry working as a Marketer in her native country of Guyana. Within her prior Marketing role, she supported and led growth campaigns for the Caribbean’s leading portfolio of Wines and Spirits brands. Sherese has a MA in Business and Marketing from Bangor University, where she developed skills in Management Research, Strategic Marketing and Brand Management. Her interest in wine was kindled during her prior work in the development of Wine brands in the Guyanese market.

Celine joined Wine Intelligence in June 2022. She has a BSc in Chemistry from Saint Mary’s University in Halifax, Canada. It was there that her passion for wine was sparked – after monthly visits to the wineries in the Annapolis and Gaspereau Valleys of Nova Scotia. With the desire to turn this passion into a career, she moved to Bordeaux in 2020 and began the MSc in Vineyard and Winery Management program at Bordeaux Sciences Agro. After an internship working in the vineyards and the cellar of a Château in Bordeaux, Celine decided to switch fields and pursue the world of consumer and market research.

Dan joined Wine Intelligence in May 2022. Prior to starting, he graduated from Swansea University with a BA in English Literature and History before going on to pursue a MA degree in Politics. It was during this time that he developed his interest and expertise in both quantitative and qualitative research

Laura joined Wine Intelligence in June 2022. After studying Food Science in the University of Leon, Spain she started her journey in the beverage sector with a MSc in Brewing Science in the University of Copenhagen. Before joining Wine Intelligence, she worked with beer and spirits as a Sensory Scientist and Panel Leader in Campden BRI and Diageo. Laura has completed WSET Level 2 and is now pursuing her WSET 3 certificate in wines.