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ExpoVinis - Latest News

Change of guard at ExpoVinis, Brazil’s biggest wine fair

Last week saw the 17th edition of ExpoVinis, Brazil’s biggest wine fair, finish with news of a change of organisation for 2014.
Enjoying the vineyard - Latest News

Wine tourism – Australia’s model investment

The feelgood experience at the cellar door can have a measurable effect on wine sales, long after the tourists have gone home.
Personification in China - Latest News

The great wall of unanimity

Chinese consumers are famous for their reluctance to openly disagree with others in group discussions – which presents problems for those of us doing qualitative research.
Rio beach night - Latest News

Five key factors for success in the Brazilian wine market

Brazilians drink wine like never before and are keen to learn more, however targeting consumers is not without challenges.
Meet the Mavericks - Latest News

Meet the Mavericks: Wine Intelligence Symposium @LIWF

We know the UK wine industry is in crisis. Successive duty increases, increased supermarket buyer power and adverse currency movements have conspired to eliminate meaningful returns from selling wine in the UK market.
Vinisud Asia Provence Stand - Latest News

Vinisud Asia 2013: Mediterranean wines make a stand in China

Natasha Rastegar shares her observations from Shanghai.
Summer alternative - Latest News

The summer of alternatives?

This summer may be more about the container than the product itself.
Social Internet - Latest News

Keep taking the tablets

The social internet via mobile phones and tablets continues to influence wines sales especially in the US.
On trade - Latest News

What’s going on in the on-trade

On-tradeA closer look at consumer behaviour in the on-trade reveals that drops in sales aren’t the whole story.
Choice Cues - Latest News

Who do you trust?

Choice CuesWhen it comes to wine, it is apparently those you know rather than those in the know.
Girl Power - Latest News

Let’s hear it for the girls

Far from being an empty pop slogan, Girl Power is an international trend which marketers need to grasp in more than a tokenistic way.
New Trends - Latest News

New trends, old instincts and the impact on alcoholic drinks

We have identified nine key global cultural trends that will shape the future of the global marketplace for alcoholic beverages.