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Social Internet - Latest News

Keep taking the tablets

The social internet via mobile phones and tablets continues to influence wines sales especially in the US.
On trade - Latest News

What’s going on in the on-trade

On-tradeA closer look at consumer behaviour in the on-trade reveals that drops in sales aren’t the whole story.
Choice Cues - Latest News

Who do you trust?

Choice CuesWhen it comes to wine, it is apparently those you know rather than those in the know.
Girl Power - Latest News

Let’s hear it for the girls

Far from being an empty pop slogan, Girl Power is an international trend which marketers need to grasp in more than a tokenistic way.
New Trends - Latest News

New trends, old instincts and the impact on alcoholic drinks

We have identified nine key global cultural trends that will shape the future of the global marketplace for alcoholic beverages.
Wine shelf - Latest News

Tips to convert wine window shoppers into buyers

He is eyeing up the wine shelf. But how do you convert this “browser” into a “buyer”?
Vineyard - Latest News

What happens when the wine runs out?

It’s clear that 2013 will not be the year of the bargain wine.
Sparkling Wine - Latest News

Italy and England sparkle

Prosecco and English sparkling continue to perform in the UK market.
Wine wishing - Latest News

Wishing on a bottle

If you could wave a magic wand and make a change for the better in the world wine business in 2013, what would you do?
MRS Accredited Centre Logo - Latest News

WI Academy opens its doors with the MRS Advanced Certificate course

If you started 2013 thinking that a better understanding of consumer insights is part of your future business success, then read on...
Russia Ads Ban - Latest News

More Russian alcohol advertising bans

Incumbents set to benefit as Russian alcohol advertising ban extended to print.
Wine and Fruit - Latest News

How wine can fit into a New Year’s resolution

Consumers are more interested than ever in wellbeing - one of the global consumer trends for 2013.