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Festivals and wine brands: how to chase and capture Millennials’ imaginations
Millennials can be a tough crowd, but perhaps festivals offer an opportunity for wine brands to make their mark on the minds of this most elusive of demographics.
Germany turns a corner
After years of trading down, Germany’s wine market seems to be going in the opposite direction.
From ganbei to Gamay?
As Chinese consumers become more knowledgeable about wine, will the changing drinking culture in country lead to an on-trade boom?
Awakenings
How will wine consumers respond to the liberalising retail laws in Canada?
Weathering the storm in China
Despite a slowing economy, China’s imported wine market continues to grow. Our latest China Landscapes report sheds light on this, in the process mapping out the changes affecting the country’s consumption patterns and retail development
Seeds of success
What can innovators do to break down a consumer’s natural distrust of the new?
What do you do when there is no wine left?
Ukraine is turning to craft beer as economic and political upheaval rocks the nation’s wine industry
Britain's OMG moment
How the nation’s wine drinkers might be feeling, post-Brexit.
Portrait of a new American wine drinker
A walk in the shoes of your consumer can be useful marketing therapy
Bearing fruit?
The fruit-flavoured wine category appears to have some momentum at last. Here are three hypotheses we would like to test.
All change in South Korea
South Koreans are opening up to the world of wine
Shifting frontiers
The latest Wine Intelligence calibration study of the Chinese wine market suggests that the imported wine drinking population has ballooned by 10 million in 2 years
How many people drink imported wine in China nowadays? Nobody knows exactly.…