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The latest wine news and industry insights

Pod3 16.09.2014 - Latest News

Regulatory logjam in the UK lower alcohol market

The Government’s Public Health Responsibility Deal aims to remove 1 billion alcohol units from the UK market, but the tax system isn’t helping promote lower alcohol wines
N - Latest News

The international market puzzle

The world’s wine markets represent a broad spectrum of behaviours, opportunities and challenges
N2 - Latest News

Austerity’s silver lining

Falling retail prices for traditional gifts – including wine - are giving Chinese consumers a particularly happy Mid-Autumn Festival
N3 - Latest News

Three steps to Premium

23 million Americans typically spend over $15 on a bottle of wine from a store – what can we learn about them?
11.08.2014 Pod2 - Latest News

Four things your wine brand needs to do to win in China

Brands need to help consumers navigate choices, to reassure and resonate, and to get them to feel a sense of closeness and social superiority
11.08.2014 Pod3 - Latest News

How pre-wine drinkers build their knowledge

Why do Americans teenagers tend to forget about wine when asked to name types of alcoholic beverages? What makes it different than everything else?
11.08.2014 Pod1 - Latest News

It’s all in the mind

Understanding how our mind remembers things can unlock some secrets about how brands work (or don’t)
29.07.2014 Pod3.jpg - Latest News

Cracking the label code

What your label says about your brand can be a crucial element in consumer choice
29.07.2014 Pod2 - Latest News

Three simple steps to improving your digital marketing in China

Getting your online comms right can be a huge boost to your brand, so long as you can avoid some basic errors
29.07.2014 Pod1 - Latest News

Visualising the Feelgood juice revolution

Observing and responding creatively to consumer trends can unlock growth in even the most mature of categories
10.07.2014 Pod2 - Latest News

Renaissance Japan

Wine drinking is on the up in the Land of the Rising Sun
10.07.2014 Pod1 Poland - Latest News

The new Polish “generation wine”

High hopes for the Polish wine market as a new generation of consumers embrace wine