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The latest wine news and industry insights

China - Five key factors for success in the Brazilian wine market

Storm in a wine glass?

A closer look at China’s recent investigation of EU wine Imports.
Hispanic Consumer - Five key factors for success in the Brazilian wine market

Hispanic consumers in the USA

Understanding the consumer habits of this important and growing market segment.
Emerging markets - Five key factors for success in the Brazilian wine market

Five things to consider when writing your export strategy

An upgraded market model, plus some hard questions to ask yourself about where to allocate resources.
Mariachi - Five key factors for success in the Brazilian wine market

Wine in a sombrero?

Mexico offers an intriguing opportunity for wine sales as its middle class gets wealthier and more engaged with the category.
Jordan winery 2 - Five key factors for success in the Brazilian wine market

Jordan: An unlikely winery visit

Natasha Rastegar reports back from a trip to the Middle East, where a new wine tourism experience is showing just how broad the wine world is becoming.
Chinese consumer - Five key factors for success in the Brazilian wine market

What do Chinese wine consumers really think?

Wine Intelligence China Team shares five key challenges they faced in their latest projects in China at a recent MRS event.
LabelTrends - Five key factors for success in the Brazilian wine market

Are your wine labels on trend?

We take look at wine labels who have put their own twist on global trends.
Robots are coming pic before resize - Five key factors for success in the Brazilian wine market

An interview with Rich Walker: The robots are coming

Could a better understanding of robotics help the UK wine trade solve its problems? It’s a mind-boggling concept. We have a chat with one of our Symposium @LIWF speakers.
ExpoVinis - Five key factors for success in the Brazilian wine market

Change of guard at ExpoVinis, Brazil’s biggest wine fair

Last week saw the 17th edition of ExpoVinis, Brazil’s biggest wine fair, finish with news of a change of organisation for 2014.
Enjoying the vineyard - Five key factors for success in the Brazilian wine market

Wine tourism – Australia’s model investment

The feelgood experience at the cellar door can have a measurable effect on wine sales, long after the tourists have gone home.
Personification in China - Five key factors for success in the Brazilian wine market

The great wall of unanimity

Chinese consumers are famous for their reluctance to openly disagree with others in group discussions – which presents problems for those of us doing qualitative research.
Rio beach night - Five key factors for success in the Brazilian wine market

Five key factors for success in the Brazilian wine market

Brazilians drink wine like never before and are keen to learn more, however targeting consumers is not without challenges.