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The Blended Selfie

Tough market conditions are accelerating the pace of innovation in the UK on trade
US cider - Three simple steps to improving your digital marketing in China

The Great Cider Heist

…Or how the hard cider category stole the hearts of 20 million American wine drinkers
Pod2 16.09.20141 - Three simple steps to improving your digital marketing in China

Where have all the shoppers gone?

Shanghai’s gleaming shopping malls are temples to luxury consumption. Only one thing is missing: customers.
Pod3 16.09.2014 - Three simple steps to improving your digital marketing in China

Regulatory logjam in the UK lower alcohol market

The Government’s Public Health Responsibility Deal aims to remove 1 billion alcohol units from the UK market, but the tax system isn’t helping promote lower alcohol wines
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The international market puzzle

The world’s wine markets represent a broad spectrum of behaviours, opportunities and challenges
N2 - Three simple steps to improving your digital marketing in China

Austerity’s silver lining

Falling retail prices for traditional gifts – including wine - are giving Chinese consumers a particularly happy Mid-Autumn Festival
N3 - Three simple steps to improving your digital marketing in China

Three steps to Premium

23 million Americans typically spend over $15 on a bottle of wine from a store – what can we learn about them?
11.08.2014 Pod2 - Three simple steps to improving your digital marketing in China

Four things your wine brand needs to do to win in China

Brands need to help consumers navigate choices, to reassure and resonate, and to get them to feel a sense of closeness and social superiority
11.08.2014 Pod3 - Three simple steps to improving your digital marketing in China

How pre-wine drinkers build their knowledge

Why do Americans teenagers tend to forget about wine when asked to name types of alcoholic beverages? What makes it different than everything else?
11.08.2014 Pod1 - Three simple steps to improving your digital marketing in China

It’s all in the mind

Understanding how our mind remembers things can unlock some secrets about how brands work (or don’t)
29.07.2014 Pod3.jpg - Three simple steps to improving your digital marketing in China

Cracking the label code

What your label says about your brand can be a crucial element in consumer choice
29.07.2014 Pod2 - Three simple steps to improving your digital marketing in China

Three simple steps to improving your digital marketing in China

Getting your online comms right can be a huge boost to your brand, so long as you can avoid some basic errors