US Labels infographic 21.04.2021 180x180 - Label designs delivering classic wine reassurance cues continue to have the highest intent to purchase amongst US wine drinkers

However, there is a growing likelihood to purchase red wine with less ‘central’ and more ‘distinctive’ wine labels

US Label Design Infographic final 21.04.2021 - Label designs delivering classic wine reassurance cues continue to have the highest intent to purchase amongst US wine drinkers

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