In Canada, Millennial consumers drove the increased purchase of alternative packaging for wine during 2020, with Gen Z drinkers increasing their purchase of boxed wine more than others
Insights such as this will be available in the new Wine Intelligence Canada Wine Consumer Observatory 2021, which will be the one-stop shop for businesses selling wine in Canada.
The Canada Observatory will consist of Wine Intelligence reports and webinars delivered by Wine Intelligence market experts – all focused on the Canadian market and delivered throughout the year.
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