Join Wine Intelligence for our latest workshop, focusing on premium wine consumer behaviour. We will be reviewing insights and trends amongst premium wine drinkers within a global perspective, building on extensive new research and insights.
The workshop will explore the following topics
- Who is buying and drinking premium wine?
- What drives the choices and motivations of premium wine drinkers?
- Which wine types – countries, regions and styles – are succeeding with premium drinkers?
- How does the growing SOLA (sustainable, organic; lower alcohol and alternative) wine phenomenon interact with the premium drinker
The workshop will also feature a deep-dive into the US market, based on expert interviews, consumer discussion groups and a wide-ranging usage and attitude survey with a nationally representative sample of premium drinkers.