Workshop series 2 180x180 - Global Workshop Series - Premium wine consumers

Join Wine Intelligence for our latest workshop, focusing on premium wine consumer behaviour. We will be reviewing insights and trends amongst premium wine drinkers within a global perspective, building on extensive new research and insights. 


The workshop will explore the following topics

  • Who is buying and drinking premium wine?
  • What drives the choices and motivations of premium wine drinkers?
  • Which wine types – countries, regions and styles – are succeeding with premium drinkers?
  • How does the growing SOLA (sustainable, organic; lower alcohol and alternative) wine phenomenon interact with the premium drinker


The workshop will also feature a deep-dive into the US market, based on expert interviews, consumer discussion groups and a wide-ranging usage and attitude survey with a nationally representative sample of premium drinkers.


Tickets are available to purchase here.
Companies holding an All Access membership are entitled to two complimentary tickets and then buy one get one free.
To claim your All Access tickets, please contact Matthew Jenkins.
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