Gen Z drinkers in Australia are now drinking wine more frequently than Millennials

Gen Z drinkers in Australia are now drinking wine more frequently than Millennials, having increased their frequency of wine consumption more than other drinkers during 2020

Insights such as this will be available in the new Wine Intelligence Australia Wine Consumer Observatory 2021, which will be the one-stop shop for businesses selling wine in Australia.

The Australia Observatory will consist of Wine Intelligence reports and webinars delivered by Wine Intelligence market experts – all focused on the Australian market and delivered throughout the year.