In addition, this report includes:
- Global wine e-commerce management summary
- Wine e-commerce in the UK market including:
- Online buyer demographics
- Channel usage and usage consideration (both on and off-line)
- Online wine-buying behaviour, including frequency, spend and triggers to purchase
- Online spend compared to typical off-premise spend
- Online social media platform usage
- Sources of information, including trust of each source
Deliverable: PDF report (2 credits)
Data table available for an extra credit (£500). Please get in touch with Courtney to learn more.
First time buyer, small business and academic discounts available. Please contact Courtney to enquire.