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https://www.wineintelligence.com/wp-content/uploads/edd/2020/09/US-packaging-formats-2020.jpg 756 756 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2020-09-14 15:10:052020-09-14 15:10:05US: Wine Packaging Formats 2020
US: Wine Packaging Formats 2020 explores trends of different wine packaging formats in the US wine market. Topics include packaging type measures such as awareness, purchase, conversion, consideration and affinity, as well as drivers, barriers and occasions for packaging format purchase. Purchase frequency change over the past two months as a result of Covid-19 impact is also discussed.
Table of contents
Sample and methodology
- US market sees most significant rise in proportion of wine drinkers purchasing wine online
- Counting the cost of Covid-19 in South Africa
- Pandemic unlocking growing opportunity for alternative wine formats in US and Canada
- Recovery in spend levels on wine for at home occasions following significant dips in March
- Alternative formats for wine gain traction in UK
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