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https://www.wineintelligence.com/wp-content/uploads/edd/2020/09/US-packaging-formats-2020.jpg 756 756 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2020-09-14 15:10:052020-12-18 11:31:12US: Wine Packaging Formats 2020
US: Wine Packaging Formats 2020 explores trends of different wine packaging formats in the US wine market. Topics include packaging type measures such as awareness, purchase, conversion, consideration and affinity, as well as drivers, barriers and occasions for packaging format purchase. Purchase frequency change over the past two months as a result of Covid-19 impact is also discussed.
Table of contents
Sample and methodology
- The top 15 most powerful wine brands worldwide
- Yellow Tail and Casillero del Diablo remain the world’s most powerful wine brands amid a picture of eroding brand equity for wine brands worldwide
- Label designs delivering classic wine reassurance cues continue to have the highest intent to purchase amongst US wine drinkers
- Are elements of wine label design changing with the pandemic?
- Why wine labels matter