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https://www.wineintelligence.com/wp-content/uploads/edd/2020/09/US-packaging-formats-2020.jpg 756 756 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2020-09-14 15:10:052021-07-28 19:07:47US: Wine Packaging Formats 2020
US: Wine Packaging Formats 2020 explores trends of different wine packaging formats in the US wine market. Topics include packaging type measures such as awareness, purchase, conversion, consideration and affinity, as well as drivers, barriers and occasions for packaging format purchase. Purchase frequency change over the past two months as a result of Covid-19 impact is also discussed.
Table of contents
Sample and methodology
- How will consumer needs prompt wine ecommerce models to evolve post Covid-19?
- Younger LDA wine drinkers in the US seek reassurance cues from wine labels
- Is wine losing its hold on younger adults?
- Digitally savvy and adventurous wine consumers will drive Brazil’s wine market
- Younger LDA drinkers dominate premium wine opportunity in emerging and growth markets, reflecting market dynamics