Compared to all other states, California represents the largest and most attractive wine market in the US. However, in line with our findings on the US more broadly, the proportion of frequent wine drinkers in California is decreasing.
Our first US State-Level Landscapes: California looks closely at the Californian wine market and the consumers within it. The report gives a profiling of regular wine drinkers in California, but also focuses on key trends in the market relating to country and region of origin health, wine purchase behaviour and brand health.
Please note: This report is available for 3 credits (or £1500) without the data table. Please select your preferred option below, or email Courtney to redeem your report credits.