Across many alternative wine categories consumers in the US demonstrate some of the highest opportunity index scores in 2019. Many trade experts still insist there remains much confusion by consumers about what certain categories entail. However, with the increase in opportunity scores, this confusion may begin to be replaced with a better understanding, due to clearer messaging on the producers side.
US SOLA: Opportunities in sustainable, organic & lower alcohol wines 2019 includes an in-depth analysis of alternative wine categories at a country specific level, discussing the definitions and legislation surrounding each wine. The report uses the Wine Intelligence opportunity quantitative index, measuring consumer opportunity. It features case studies including alcohol moderation as well as cues and barriers to purchasing lower alcohol products in the US market.
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