As the largest wine market in the world by both volume and value, the United States is a crucial bellwether for the overall health of the global wine industry. For most of this century it has delivered healthy growth both in terms of wine drinking population, and in terms of wine volumes. However some key changes are afoot in the market which may spell the end of this era, and the start of a new trend.
US Landscapes 2020 looks at the US wine industry and the consumers within it. The report discusses consumer attitudes and behaviours towards the category, alongside a look into frequency and volume of consumption, assessing how each of these are affected by current and emerging trends including category switching and cannabis wine.
Please note: This report is available for 5 credits (or £2500) without the data table. Please select your preferred option below, or email Courtney to redeem your report credits.