US COVID cover 180x180 - US: COVID-19 Impact Report Issue #1

The Wine Intelligence US: COVID-19 Impact Report is part of a series of reports focusing on how consumers’ social, shopping, drinking and wine lives have been impacted by COVID-19. US COVID report bubbles 300x234 - US: COVID-19 Impact Report Issue #1

Built using data collected in late March and early April 2020, this report includes latest insight on pre, during and predicted post lockdown behaviour in the US including:

  • Changes in purchase and consumption of alcohol beverage categories
  • Changes in wine drinking frequency and spend by occasion
  • Changes in trust and purchase for countries of origin
  • Wine purchase channel change – featuring profiling of ‘new’ online wine purchasers
  • Lifestyle behaviours during and predicted-post lockdown, including future priorities

Insights are reported at a market level and also by sub-groups:

  • Age cohorts (Gen Z, Millennials, Gen X and Boomers)
  • Gender
  • Wine Intelligence Portraits segmentation
  • States for New York, California, Illinois, Pennsylvania, Florida and Texas

This report is now available as OPEN SOURCE.

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All Access subscribers can access the extended version by downloading the report here after you log in.

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