Overview
The Wine Intelligence US: COVID-19 Impact Report is part of a series of reports focusing on how consumers’ social, shopping, drinking and wine lives have been impacted by COVID-19. 
Built using data collected in late March and early April 2020, this report includes latest insight on pre, during and predicted post lockdown behaviour in the US including:
- Changes in purchase and consumption of alcohol beverage categories
- Changes in wine drinking frequency and spend by occasion
- Changes in trust and purchase for countries of origin
- Wine purchase channel change – featuring profiling of ‘new’ online wine purchasers
- Lifestyle behaviours during and predicted-post lockdown, including future priorities
Insights are reported at a market level and also by sub-groups:
- Age cohorts (Gen Z, Millennials, Gen X and Boomers)
- Gender
- Wine Intelligence Portraits segmentation
- States for New York, California, Illinois, Pennsylvania, Florida and Texas
Table of contents
Sample
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